PROJECT SUMMARY
A performance mask designed by an athlete for athletes.
A performance mask designed by an athlete for athletes.
SITUATION
Before the pandemic, New York fashion designer Kim Foley was known for exclusive handmade clothing and accessories defined by precision, geometry, and craft.
Before the pandemic, New York fashion designer Kim Foley was known for exclusive handmade clothing and accessories defined by precision, geometry, and craft.
As a marathon and ultra-marathon runner, she saw an immediate need for a lightweight, breathable sports mask that could perform under real athletic conditions. After extensive prototyping and testing, the Breathe Easy Sports Mask was created.
The challenge was to move from high fashion into performance gear without losing the distinct visual language of the Kim Foley brand.
SOLUTION
The solution was to create a product identity that felt like a natural extension of the Kim Foley brand.
The solution was to create a product identity that felt like a natural extension of the Kim Foley brand.
The name, Breathe Easy Sports Mask, was direct and memorable, while the typography used open letterforms to suggest airflow and breathing room.
Across packaging, website imagery, and social media, the system carried forward the brand’s bold black-and-white palette, geometric forms, and modern edge, creating a product identity that felt both performance-driven and unmistakably Kim Foley.
Contact us at info@pencilworx.com