PROJECT SUMMARY
Because Humanity Deserves Better
Because Humanity Deserves Better
SITUATION
Sharon Kedar, co-founder and partner at Northpond Ventures, launched Innovate and Elevate to spotlight the people and ideas shaping the future of women’s health.
Through conversations with leading doctors, scientists, and innovators, the podcast explores how breakthrough research and discovery are changing lives.
As the podcast completed its first season, it needed a refreshed identity that better reflected the energy of its host, the intelligence of the conversations, and the momentum of the platform.
SOLUTION
We refined the identity to preserve continuity with the established podcast brand while giving it more clarity, energy, and presence.
The typography was tightened, “AND” was replaced with “&” for a more compact and distinctive expression, and the muted palette was refreshed with brighter blues that better reflect Sharon’s energy, curiosity, and entrepreneurial spirit.
The result is a more cohesive and contemporary brand system, built to support Innovate & Elevate as the platform continues to grow in visibility and influence.
“The refreshed Innovate & Elevate identity gives the brand greater clarity, presence, and impact. The strategic vision and creativity behind the work have been exceptionally well received.”
Hosted by Sharon Kedar
Co-Founder, Northpond Ventures
Contact us at info@pencilworx.com